Soon fans of The Lord of The Rings will be able to build together! Variety reports that Warner Bros. Consumer Products has found it’s chosen one in Lego. The studio has given the toymaker rights to create action figures and playsets based on The Lord of the Rings trilogy and the two upcoming films based on The Hobbit, with the first film arriving in 2012.
Lego has scored big with this multiyear deal, which gives them access to all of the characters, settings, and stories of The Lord of the Rings universe. The first sets will be LOTR, and are set to arrive this June. There will also be various other sets planned in conjunction with the Dec. 14 theatrical release of An Unexpected Journey.
Here is what Warner Bros. VP Karen McTier had to say in a statement:
“Only Lego, with their expertise in the construction category, is capable of doing justice to the incredibly imaginative environments depicted in the world of ‘The Lord of the Rings’ and the two films based on ‘The Hobbit. These films give life to amazing worlds and characters and we are thrilled to bring fans these products that deliver an imaginative play experience befitting of these beloved properties.”
This deal comes as no surprise since Warner Bros. has a long-standing relationship with Lego. The toymaker has produced sets for the Harry Potter, Batman, and Speed Racer, and is currently working on sets for the entire DC Comics library. Lego has also done sets for Star Wars, Pirates of the Caribbean, Toy Story and Cars. Harry Potter and Star Wars sets helped Lego rake in over $1 billion in sales in the U.S. for the first time in 2010, and it looks as though it will happen again in 2011.
Lego and Warner Bros. are scheduled to release their DC toys next year, the same time Lego will also release its Marvel line for Sony’s The Amazing Spider-Man and Disney’s The Avengers.
Here is what Lego had to say about the partnership:
“Our collaboration with Warner Bros. Consumer Products has delivered numerous worldwide successes in the construction toy aisle, introducing us to loyal audiences who love great stories, strong characters and the toys that they inspire. It’s particularly exciting to now be able to create sets based on the fantasy worlds and characters from ‘The Lord of the Rings’ trilogy and ‘The Hobbit,’ not only because we know they will foster collectability and creative play, but also because these are two properties that our fans have been asking us to create for years.”
I have always enjoyed looking at the Lego creations that people make. These sets sound perfect for fans of Lego and The Lord of the Rings alike. What are your thoughts on this news? Are you looking forward to buying a set?
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